Op-Ed: A Cultural Gateway March 03, 2010
- Publishing
| Latin
By Alexandra Lioutikoff, ASCAP SVP of membership/Latin
Latin music is currently enjoying a greater level of popularity in the United States than at any other time in its long history.
Spanish radio has become a leading format in major markets like Los Angeles, New York, Miami and Houston, while growing in such emerging markets as Atlanta; Charleston, S.C.; and Portland, Ore. Latin stations represent about 9% of all U.S. radio licensing fees that ASCAP collects annually.
The use of Latin music is increasing in popular movies and TV. Most telling, last November the Latin Grammy Awards telecast made Univision the No. 2 network for the night among adults 18-34, beating CBS, NBC, Fox and the CW. In fact, in key local markets like Los Angeles, New York, Miami, Houston and Phoenix, Univision stations were No. 1 for the night, despite broadcasting in Spanish.
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