According to reports, 40% to 50% of those contacting the original ticket seller for the Michael Jackson concerts have opted to receive the souvenir ticket rather than a refund.
As well as offering a full refund, AEG Live said the 750,000-plus fans who bought tickets for the London O2 arena shows could choose to receive the lenticular 3D-style ticket as a souvenir instead of their money back.
So far about 40% to 50% have opted for the souvenir ticket, AEG Live CEO Randy Phillips said at the July 2 news conference at the Staples Center in Los Angeles. If that rate of demand for souvenir tickets continues, the company will break even, Phillips added.
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