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The Orchard Hires Michael Black As SVP, Client & Sales Group
February 22, 2012   |    By Dan Rys, New York

orchard

Michael Black, founding member and former Executive Vice President and General Manager of indie distributor ADA, has been hired by The Orchard as Senior Vice President, Client and Sales Group.

Business Matters: The Orchard Branches Out to Action Sports Video

Black has been serving as a consultant to The Orchard, which also deals in independent music and video distribution in addition to offering neighboring rights and royalty collection for its clients, since August of 2011. As a full time employee, he will be looking after client relationships and physical sales, reporting to CEO Brad Nevin.

"One of the most important elements in our premier client services offering is to ensure that we have a top-notch team that fulfills our clients' unique individual needs," said Nevin in a statement. "Michael's experience and values make him the perfect person to lead our client and sales teams."

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